The founding principal of the company has a long family and personal history of technical and engineering innovation and creativity, combined with a solid academic foundation and extensive hands-on company experience. He has a First Class Bachelor of Engineering with Honours degree from the University of Sydney. Since 1998 he has been actively involved as research director, program manager or operations manager for a variety of high technology research companies. His expertise and experience is reflected not only in an extensive filing of patents but in awards for his innovation, including the 2012 Australian National Engineering Excellence Award (from Australian Institute of Engineers) for the SeaUrchin Marine Tidal Turbine, and the 2003 AIRAH best refrigeration system award for his Ice Thermal Storage system.
We have a twofold strategy of folding deep commercialisation experience into the company. First, we have embedded into our executive team a CEO and COO who have experience successfully commercialising technologies developed in small companies. Second, we have built an independent Board of Directors which include officers who have decades of commercialisation experience between them. We believe the tripartite grouping of technical innovators with solid commercial insights, executives with hands on commercialisation experience and the independent Board with strong commercialisation credentials is a strong basis for ensuring the success of the company.
Advanced Hybrid is a research and development company and seeks to partner with substantial companies in their respective industries to bring its technologies to market. Proof of concept and prototyping is carried out by the company in order to not only prove the innovation but to also correctly identity appropriate development partners. Commercialisation partners include those who have sector expertise and credentials to validate claims made by the company, and by those who are able to most effectively and efficiently deliver the technology to market.
Company shareholders include business leaders who specialise in industry sectors on which the company is focused. As such the existing shareholders have provided valuable advice and introductions and are considered to be a valuable part of the company’s commercialisation strategy.
While we have a number of patents we are focused on those opportunities which place our technology in the market the soonest. As such our priority is largely informed by the demand industry places on the company for its innovation. The automotive industry exhibits the strongest interest while the renewable energy sector has also expressed strong interest in our technologies.
We agree, this sector is large, and growing. The e-vehicle market is growing as well, and is an area where our technologies have high appeal. A natural application and fit for us in the market is in the area of automotive transmissions. However there is also a large opportunity to Advanced Hybrid in ancillary sectors such as automotive design and testing.
The transmission market is a multimillion dollar opportunity. However the market in the automotive space offers opportunities for Advanced Hybrid which extend beyond just the transmission market. The so called e-vehicle market for example is being driven by internationally agreed targets to produce e-vehicles across the globe. The “Paris Declaration on Electro-Mobility and Climate Change and Call to Action” calls for 100 million e-vehicles and 400 million e-bikes (2 and 3 wheelers) by 2030, while the International Energy Agency (IEA) Electric Vehicle Initiative targets call for 20 million e-vehicles by 2020. Given the global production of e-vehicles between 2010 to 2015 was 1,260,000 units there is significant scope for opportunities for Advanced Hybrid ‘enabling technologies’.
Current interest in this sector by the general public, informed and otherwise, means it is tempting to think we can address a wide gamut of opportunities. For example, given our technology offers high prospects for effectively addressing grid stability we can be tempted to think we can commercialise technology for the solar, tidal and wind energy markets. However, we have directed our efforts at the wind turbine market, in which renewable energy companies have expressed interest in our technology, and where we believe we can have a most direct and immediate impact.
Advanced Hybrid has focused on those sectors around which legislation has been wrapped, legislation which drives the uptake of ‘enabling technologies’ to address needs and requirements of a market. We have avoided doing pure research then gone looking for a market, but focused on building those enabling technologies instead. Legislation includes targets which are set in the renewable energy markets. Called various names in different countries, such as Renewable Energy Target (AUS/USA) or Renewable Energy Directive (EU), the majority of the world’s developed economies aim to produce 20% of their generated power from renewable sources such as Wind/Solar/Tidal by the year 2020. However renewable energy outputs are typically unpredictable. The sun doesn’t always shine and the wind doesn’t always blow. And as the level of renewable energy supply in an electrical grid increases, the stability of the grid can be compromised as a result of the unpredictable “peaks and troughs” from renewable energy sources. Advanced Hybrid ‘enabling technologies’ aim to address the issue of grid stability.
Of the current mainstream renewable energy technologies, Wind Turbine Generators are a major source of renewable energy in every continent of the world. The value of this market is around $75 Billion per annum.
We are considering the needs of the electric motor market with specific applications in industrial motors and HVAC applications. The global electric motors market size is $94billion in 2016, $128 Billion in 2021 and with a CAGR of 6.3%.
We are a local company but thinking and designing with a global market in mind. The markets in which we are engaged either have their design and production centres located offshore but more importantly the markets with any significant scale exist offshore.
We are not releasing all the technical details to the public at this stage. If you would like to know more, then please contact us to arrange a call or meeting where we would be happy to discuss the innovative features and important benefits of the technologies.